Below are some pointers I offered another person who is looking to build and optimize her channel. She’s an MLM marketer, so a lot of this may or may not apply to you. You still may like some of the pointers and the keyword research examples. The job she posted was for YouTube channel building and optimization. I did not proofread and organize the info in this case. It was just off the cuff, pre-hire. Whatever I give you will be cleaner.
The advice I give is below the video. Here it is:
[2/7/2016 2:37:38 PM] KENNISHA P: Hi Tom,
So you basically do copy writing? I am new to online marketing and I would like to get help in what to say in my videos. At this point I only did one video and that’s an interview with my sponsor,please see it
To give you a little about what I do I am an affiliated member for Empower Network. Go ahead and do some research on this and get back to me.
I look forward in hearing from you.
[2/7/2016 4:43:04 PM] Tom Von Deck: You did well. I’m a nonfiction author and meditation trainer too. I did dozens of interviews on radio, podcasts and YouTube. You told your story, and you did that well. Naturally, he asked you to tell viewers where to find you. I suggest an easy to remember website with an email list sign up. When they get there, give them some type of helpful report or ebook that helps them to solve their problems when they sign up for the email list. Pitch the benefits of it and make sure it solves one specific problem that is related to the type of business that you’re running. You can hire a professional marketing copywriter to lead them toward signing up for your list.
Make sure they know that they will get a weekly or monthly email newsletter to help them build their business. You can use Mailchimp for free to build your list. You can also use a WordPress plugin that used to be called Hybrid Connect (Google it to find the new name) to customize your Mailchimp sign up form and to split test different calls to action in the form. Self-hosted WordPress (wordpress.org) allows for lots of great plugins.
[2/7/2016 4:52:38 PM] Tom Von Deck: I’ll research the Empower Network in a minute.
[2/7/2016 5:28:31 PM] Tom Von Deck: I’m looking at it now. Here are some keywords. There are lots of really good ones. The first number after the keyword is the number of searches per month on Google. H, L, M mean high, low and medium competition. The third number gives a good indication of how competitive it is as well. It is the number of Google results with exact phrase matches.
This Google info gives a good idea of how much YouTube traffic you can expect as well, at least in many cases. Obviously, no one on YouTube will search for “mlm marketing pdf” for instance. There are also some good keyword tools for YouTube that I didn’t use in this case.
[2/7/2016 5:31:51 PM] Tom Von Deck: empower network review 590 L 59,500 (59,500 is a great number! If it’s lower than 100K, it’s awesome!)
[2/7/2016 5:34:36 PM] Tom Von Deck: empower network scam 590 L 27,700. These two keywords can be combined to create one video called “Empower Network Review – Is it a scam?” You also want both of these keywords in the first sentence or two of your description because YouTube uses that info as a ranking factor. This is the obvious stuff. I’ll come up with more in a few minutes.
[2/7/2016 5:37:33 PM] Tom Von Deck: In that video, you want to tell them exactly what they’re going to learn in the first 8 seconds or so. Give them a good review of the features and benefits of the Empower Network. Tell your success story. At the end, lead them somewhere. Tell them to subscribe to the channel and go to a website. I usually wait until I give them some good advice before I put a URL on the screen at all. It’s good to build trust first. Some people will bail out on you if you try to sell them something in the first few fucking seconds! Don’t do it! Help people solve their problems first!
[2/7/2016 5:40:38 PM] Tom Von Deck: You also want to add empower network reviews to the tags. empower network reviews 210 L 11,800
[2/7/2016 5:43:43 PM] Tom Von Deck: viral blogging system 70 L 51,400. A good title can be “A Viral Blogging System That Will … (mention an awesome benefit)”
[2/7/2016 5:46:33 PM] Tom Von Deck: blogging platform 260 L 622,000. This can go with the above in the same video.
[2/7/2016 5:48:11 PM] Tom Von Deck: blogging system 20 M 260,000.
[2/7/2016 5:51:03 PM] Tom Von Deck: best blog platform 2400 L 25,300.
[2/7/2016 5:52:48 PM] Tom Von Deck: Best Blog Platform for Marketers can be a good one. Throw the word “system” in the description. Add all the keywords to the tags section.
[2/7/2016 5:53:28 PM] Tom Von Deck: Or Best Blog Platform That Will Increase Your… (blank)”
[2/7/2016 5:55:49 PM] Tom Von Deck: blog platform 260 L 612,000.
[2/7/2016 5:58:21 PM] Tom Von Deck: Make sure to mention some features and benefits immediately. Then go into more detail. That keeps people listening. Two videos right there. Boom! I could even dig deeper and find more keywords to rank for in those two videos. Mine usually have a whole lot of them. I’ll copy and past my info for one of them below.
[2/7/2016 5:59:28 PM] Tom Von Deck:
theta waves 2,400 L 186,000
theta brain waves 880 L 438,000
theta state 590 L 70,300
theta state of mind 50 L 89,000
theta state meditation 50 L 41,000
theta brain state 70 L 24,000
theta brainwave state 20 L 93,000
theta mind state 20 L 39,000
theta state of consciousness 30 L 264,000
how to enter the theta state 30 L 10,000 ***
how to enter theta state of mind 10 L 1 result
how to enter theta state 10 L 5 results
How to enter into theta state 20 L 1 result
the theta state 30 L 205,000
how to get into theta wave state 10 L 3 results
how to get into theta state 20 L 2 results
what is the theta state 20 L 358,000
how to achieve theta state 10 L 515 results
how to reach theta state quickly 10 L 5 results
achieving theta state 10 L 2,600
theta brainwaves 90 L 38,000
theta brainwave 50 L 68,000
how to reach theta 10 L 18,900
theta wave meditation 170 L 40,000
theta waves meditation 140 L 64,000
theta brain waves meditation 70 L 122,000
theta meditation techniques 10 L 482,000
theta meditation 320 M 75,000
[2/7/2016 6:00:11 PM] Tom Von Deck: Look at the traffic for this video: https://www.youtube.com/watch?v=pJb55LBKPpM
[2/7/2016 6:00:23 PM] Tom Von Deck: That’s my voice.
[2/7/2016 6:01:29 PM] Tom Von Deck: MLM Strategies 50 M 22,700.
[2/7/2016 6:08:07 PM] Tom Von Deck: Sorry I didn’t proofread any of this. But there you have it. Embed the videos in your blog and link to them in Twitter, G+, Tumblr, Facebook page, etc. Ping it to Google. You can add just a tiny bit of post-production to score even more points. YouTube description is also very important. That’s a little sample of my work. It’s probably just a few bucks per video at that hourly rate.
[2/7/2016 6:18:01 PM] Tom Von Deck: I’ll just bug you one more time. Add these to the first video, description and tags. empower network legit 10 L 7,760. is the empower network legit 10 L 2,150. empower network legitimate 10 L 1,920. To the title, tags and description, you can also add “is it legit?”.
[2/7/2016 6:37:23 PM] Tom Von Deck: If you make those videos I suggested, feel free to ask followup questions. Those are on me.
[2/7/2016 6:40:21 PM] Tom Von Deck: And add blogging platform review and blogging platform reviews to the second video. Add the word review to the title, tags and description. That should boost traffic.
One more great tip. If you’re doing any how-to videos, make sure that the users get all the info they need so that they never have to click on another video using the same search query. Don’t bore them. Satisfy every question that they might have. Plan it out, man. Plan it out. Empathy. Always put yourself in their shoes. See the comments under all of my videos.